Middleton Events Group: Crafting Memorable Events for Over 40 Years

Experience That Speaks Volumes

With over four decades of industry expertise, Middleton Events Group stands as a distinguished leader in the event management realm. In this blog, we’ll breifly cover tips for planning a successful event. Our seasoned management team has not only accumulated extensive experience but has also been honored with numerous ABIA awards and MEA (Meetings Events Australia) State and National Awards, marking us as “Australia’s best Technical and Creative Production Company.”

Unleash the Wow Factor with Our Expertise

Having successfully managed more than 30,000 events, we pride ourselves on offering unparalleled knowledge and insights to ensure your event is a reflection of your vision. At Middleton Events, we pass on our wealth of experience to our clients, ensuring their events are executed flawlessly, on time, and within budget, leaving a lasting impression.

Quality Over Low Price

We firmly believe in the saying, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” Our advice to clients is to be diligent, conduct thorough research, and carefully choose suppliers that align with their budget.

Key Elements to Event Success

  1. The Service, The Quality of Food, The Entertainment – After orchestrating numerous events, we’ve identified the three core elements crucial to success: impeccable service, high-quality food, and captivating entertainment.
  2. Prior Preparation Prevents Poor Performance – A well-prepared event planner ensures success. Here are some steps to guide you through the planning process:

    Selecting Your Date

    Consider major events, holidays, and the weather when choosing your date.

    Send Out Save the Dates

    Inform guests in advance and provide sufficient time to organise invitations.

    Set a Budget

    Establish a budget and plan for an additional 10% to avoid unexpected costs.

    Plan Well in Advance

    Secure service providers and venues early to guarantee success.

    Choose the Right Venue

    Prioritise practical aspects, such as atmosphere and food quality, over price.

    Select the Right Food and Beverage Package

    Opt for cost-effective options and consider a consumption-based beverage package.

    Choose the Right Entertainment

    Consider the needs of your guests and pre-determine the music mix.

    Prepare a Timeline Running Sheet

    Coordinate with your event coordinator to ensure a smooth event flow.

    Prepare a Guest List and Seating Plan

    Delegate the duty to ensure all guests are personally greeted and seated.

    Try a Visual Display

    Add unique decor, lighting, or effects to create a distinctive atmosphere.

    Arrange for a Professional Photographer/Photo Booth

    Negotiate prices, check references, and consider a photo booth for added fun.

    Ensure the Volume Levels of Music Are Not Too Loud

    Discuss volume levels with the entertainment company to avoid disruptions.

    Ensure You Have a Signed Booking and/or Hire Agreement

    Read and understand all conditions before paying a deposit.

    Insurances and Licenses

    Verify vendors’ public liability and insurance certificates to ensure coverage.

    Relax and Enjoy

    As the organiser, socialise and enjoy the event while trusting your chosen vendors.

A Stress-Free Journey Awaits

The Middleton Events Group advisory service is here to support you throughout your planning stages. Tips for planning a successful event is the start of your planning journey. Feel free to reach out via email (enquiries@middletonevents.com) or during office hours at 0400 416 991. Happy planning from the Middleton Events team!